There is no denying that creating cardboard packaging for packing your fragile and delicate products is a good decision. But you have to make sure that it is designed correctly because a single mistake can ruin all your hard work. If you are not careful while producing the cardboard packages, the security of your product, as well as the growth of your business, is at risk. Perfectly designed cardboard packages will make sure that your items are absolutely protected from the harsh environmental conditions. There are factors to be considered while manufacturing the packaging for your products. All these factors are discussed in the guide below.
Choose the right size:
Measuring the dimensions of the product and designing the custom box according to that is a necessary step to avoid any kind of risk. If you are designing a box that is relatively smaller than the product being packed or vice versa, the security of the item will be compromised. In a relatively larger box, for instance, there will not be any kind of restriction on the movement of the item inside, and it will move freely. This scenario can lead to the damage of the item, and hence, it will break before even reaching its final destination. A perfectly sized box in accordance with the object inside will grip it in a stationary position and also pop out.
Sealing the packaging box appropriately is important from the security point of view. When an item is shipped or stored, it can get damaged by external weather conditions. Air, for instance, is the most potentially damaging factor which can enter inside a poorly sealed box. Some other factors, such as moisture, humidity, temperature, and dust, etc., also have the potential to affect your items’ original posture. To avoid all these risks, it is recommended to properly seal your box with custom tapes and glue. Lamination is also quite effective in this regard as it can keep various damaging elements at bay. Inside waxing is another idea for the effective protection of fragile objects.
Right color selection:
The selection of incorrect color combinations for your cardboard packages is the most common mistake marketers make. A printing box with some striking and effective color themes that match the theme of your brand is an excellent idea to avoid this problem. Each different color has a different psychology and impacts the targeted audience differently. At first, it is important for you to find the likings and disliking of the target audience. Then colors should be used according to the taste of your customer base to evoke certain types of emotions and feelings in them. Also, the colors you are choosing should match with the overall ambiance you want to offer to the customers.
Suitable packaging style:
The packaging style has the potential to affect the purchasing behavior of shoppers entering your retail store. The inappropriate or unsuitable packaging style will cause the loss of customers’ interest no matter how much your product is effective. Imagine using the takeout box for packing cosmetic items such as lipsticks or mascara. The customers will get the impression that some kind of food item is packed inside it. Consequently, it is inevitable to choose a suitable packaging style that reflects the inside contents as well. Window box, for instance, can be a good choice to pack the cosmetic items.
Fully inform the shoppers:
Product description, along with the branding information, is necessary for you to incorporate in your packaging design. This is because modern-day clients prefer to make informed decisions. Therefore, the brands not offering them a piece of complete information cannot compete in the market. Include all types of information related to the product, such as nutritional value, if any, date of manufacturing, date of expiry, instructions, direction to use, etc. Similarly, the branded elements, such as your brand’s logo or name, will facilitate the shoppers. The tagline and slogan of your company must also be printed to be influential in the buying decision of the clients.
Many people confuse the typography with the text, which is wrong. Typography is the visual component of the printed text. Correct use of typography appeals to shoppers, and they are impelled to buy your products instantly. Restrain yourself from using complex typography, such as intricate fonts. Special consideration should be paid to the font style and size so that the printed stuff is easily readable for the clients. Slab-serif, for instance, is a good font style that does not affect the quality of the printed stuff. Some other font styles, such as script and handwritten, are also quite effective in this regard.
Easy-to-use packaging is preferred by most of the clients in the consumer market. No matter how much your product is attractive, no one will buy it unless the box outside it is functional. For this, you need to make the cardboard packages functional by making them easy to open and close. Also, reduce their weight by optimizing material usage. The lightweight packaging will not only offer convenience to the customers but also prove economical for your business. These cheap cardboard boxes will then be easy to carry from one place to the other, with the customers not feeling any kind of burden.
Concluding to the point that choice of packaging matters in the retail market. So, your cardboard packaging should be able to make your products appealing while promoting your brand as well. For designing perfect packaging, make sure to consider factors such as size, packaging style, sealing, functionality, typography, etc.