Denying their defeat in front of the Covid-19, events are going all-digital around the world. Far from being a degraded version of physical events, the digital version opens up new opportunities. If rightly emphasis on content and the attendees, these events become a critical key to growth and success.
In many cities around the world, such as Calgary, Berlin, Bogota, and Mexico City, the containment has reduced car traffic so much that municipalities have decided to add vast cycle paths. Cyclists quickly took over these new places, which were returned by cars. Clearly, the usage has prevailed, and the health crisis has given birth to a new way of doing things.
This parable of the cycle path applies to many areas. The new uses, the new ideas that emerge during this particular year 2020, will have a significant influence on life after. It is, therefore, necessary now to think about the period of the “after”, this long cohabitation with the virus. Imagine ingenious solutions, virtuous practices during the crisis, which will survive a return to normal. And virtual events are one such solution.
Virtual conferences are gaining momentum during this period of confinement to avoid the total cessation of activities. Due to quarantine, searches like “virtual events near me” have bombarded the Internet. The planners trusted technology to allow their event to take place.
However, when it comes to conferences, the face-to-face experience represents excellent added value. It is, therefore, essential to make every effort to ensure that the virtual format offers the same feeling, the best results.
With the Coronavirus pandemic, any event manifestation cannot take place in the coming month. As a result, all the tools for virtual events are very successful, including live streaming. For those who aim to reach 3,000 or more participants, the process is quite complicated. For small conferences, several platforms are readily available online.
The content of your virtual conferences must engage the public. Participants do not attend your virtual conferences to hear information they already know. Offer engaging content that engages your audience. Make sure your event brings added value to everyone who participates.
So, favour the immersion of your audience. The interaction must be possible. Technology offers several tools to do this. Video calls, messages, podcasts, attractive graphics, live chat, and more – you’re spoiled for choice.
Your partners make a significant contribution to the financial development of your virtual conferences. In return, visibility is the best proposition. The appearance of their logo in shared documents, broadcast of the videos presenting their products during the event, etc. are therefore to be preferred. Thus, they also participate in most of the events. Make sure that they can also communicate and share their experiences with the participants.
To reach your target number of participants, you must communicate about your event. Since virtual conferences are not usual, create media that will have more impact. Show that you genuinely care about the well-being and safety of your audience.
Social media, emailing, and any other digital marketing tool will be of great help to you. Finally, when setting the participation price, make sure it is fair and competitive. This will make it easy for people to access your virtual conferences.
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In times of COVID 19 pandemic, when your attendees are unsure of their ability to participate, online events are a smart way to collaborate. It ensures that the human connection is not lost. So, it’s up to you to organize the setting up of a hybrid event. The organization of trade fairs, with exhibitors and visitors, can be transposed online.
With the help of traditional tools you can, for example, organize a virtual fair. As with publicizing your physical event, social networks are your allies. Given what is happening, maybe it is time to change the physical lounge with the traditional living room. Finally, don’t forget that virtual events in the US, UK or any other country offer time savings and a real-time solution!